When you’re the only marketer on staff, you don’t have time for endless revisions, long email threads or a drawn-out creative process. You need a marketing partner who understands your brand, brings ideas to the table and helps you execute quickly and confidently. That’s exactly where Sue Monson, Marketing Coordinator at The Builders Group (TBG), found herself.
TBG provides workers’ compensation coverage for Minnesota’s construction industry, and with a small internal team, Sue managed its marketing herself. Partnering with JCW Creative gave her what every lean marketing department needs: a strong team behind the work.
From the start, we took the time to understand TBG’s industry, audience and story — eliminating the need for constant direction or heavy back-and-forth. We’re proud of the work we’ve built together, and even more proud of the relationship behind it.
