Our Team

CEO + Strategist

John Williams

At the young age of 13, John discovered his passion for capturing and telling stories through a camera. Throughout his high school years, he honed his craft, and in 2012, while a sophomore at Louisiana State University, launched JCW Creative, a full-service marketing solutions agency. In just nine short years, John has built a company and a team dedicated to partnering with clients in creating and implementing successful marketing solutions. As CEO, John brings unmatched enthusiasm, vision and leadership, and an untapped well of knowledge and experience in strategic marketing and data analytics.

Finance Manager

Taylor Williams

Don’t call HR if you see Taylor kissing the boss- She’s his wife. A Southeastern University graduate with a bachelor’s degree in Business Administration and a concentration in economics, Finance Manager fits her perfectly. Taylor loves finding solutions, helping others and participating in team-building activities. Outside of work, she spends time with her children, whom she carried for 9 months, gained 70 lbs for, and still had the audacity to come out looking just like their father.

Director of Operations

Samantha Berkholz

Bump, set, spike! Volleyball guru and fitness enthusiast Samantha brings a fresh perspective to the creative process and a contagious sense of team spirit to the office. Sporty, spicy and always straight to the point, this New Orleans native is our go-to source for creative insight, motivational speeches and superior music recommendations. Originally serving as one of our web designers, Samantha’s creative experience and natural leadership skills landed her in the role of production manager. Committed to helping others succeed, she keeps projects on track, always ensuring deadlines are met and expectations are exceeded. Whether it’s our team or her volleyball team, Samantha is the MVP for achieving goals and pursuing growth.

Director of Growth

Sydney Sobotik

A Houston, Texas native, Sydney received her bachelor’s degree in Mass Communication with a focus in Digital Advertising and Business Administration from Louisiana State University. From managing content to managing client relationships, she’s worn many hats. Now as Director of Growth, she channels that versatility into driving bold ideas, strong partnerships and smart strategy for our team and clients alike. When she’s not click-clacking on her keyboard, you can find her exploring New Orleans, trying out a new recipe or deep-diving into her latest internet obsession.

Director of Accounts

Ross Comeaux

Whether he’s crafting his own strategic plan or watching one unfold on Game of Thrones, Ross is a marketing mastermind with the experience to prove it. After graduating from the University of Louisiana at Lafayette, Ross didn’t waste a moment in applying his marketing skills to all areas of the creative communication world. From content writing to graphic design, he knows how to catch your attention. As our Director of Accounts, Ross enjoys refining his creative capabilities and seeing the different elements of a campaign come together. When he isn’t crafting a plan for success, you can find him working out, exploring the outdoors, or daydreaming about his favorite travel destination, New York City.

Production Manager

Amelia St. Pierre

With her sports marketing degree from Louisiana Tech University, Amelia knows how to get the perfect shot. She comes to us from Louisiana State University’s athletic department, where she served as creative lead for several sports. In her career, she’s also held primary lead for digital content and social media strategy for several NCAA accounts, and worked as an NFL Live Content Correspondent. Amelia is passionate about storytelling and capturing the best in people. When she isn’t looking through the lens, she enjoys trying out new hobbies, with running and golf as her current interests. Having already finished a 5K and 10K, what’s next- The LPGA Tour?

People Operations Manager

Max Theriot

When Max joined JCW Creative as a college intern in 2017, little did he know it was the beginning of his marketing career. After graduating from LSU in 2018, Max served in a variety of roles over the years including video editor, copywriter and engagement creative. In his current role as Admin + Support Manager, he uses his experience to help develop and guide the team members around him. Max is considered a real star around the office. Fun fact, in junior high school he was voted best actor for his knockout performance as Lumiere in Beauty and the Beast.

Operations Coordinator

Whitney Blanchard

Hailing from New Iberia, LA, Whitney brings a burst of positive energy and a helping hand wherever she goes. Originally in Cosmetology school, she decided to change routes and join the team at JCW as our Operations Coordinator and everyone’s designated BFF. When she’s not greeting guests with a smile, making sure the office is running smoothly or setting up for events, she enjoys watching movies with her boyfriend, Brennan and her cat, James P. Sullivan. Next time you stop into JCW, make sure to tell Whitney hello!

Account Manager Team Lead

Trey Couvillion

After graduating from LSU in Mass Communication, and with four years of broadcast television under his belt, Trey was determined to hone in on both his photography and videography skills. Trey’s passion for storytelling has led him to win multiple Associated Press awards for the Mississippi-Louisiana collegiate Region. Trey’s hard work and dedication behind the scenes are a part of what allows JCW to reach our clients’ goals. As his last name suggests, he was born and raised in Louisiana. But he also has a passion for adventuring outside the state to bring new stories home.

Senior Account Manager

Ashton Arendell

Similar to the name of her hometown of Friendswood, Texas, Ashton is friends with everyone she meets. She graduated from LSU with a degree in Communication Disorders and is excited to be able to use her creativity to communicate different brands’ messages to the world. Her work ethic and desire to keep learning new things make her a perfect fit for the account team. When she’s not at work, she’s either cooking, reading or basking in the beauty of nature. Fun fact: If Ashton weren’t in marketing, she would be a chef and take first place on her favorite cooking show, “Chopped.”

Account Manager

Brooke Roubion

An LSU Mass Comm grad with a PR concentration, Brooke is JCW’s calm in the creative storm. As an account manager, she thrives on building relationships and finds her greatest reward in watching clients light up when an idea comes to life. Powered by clear communication, quick problem-solving and a stash of dill pickle sunflower seeds, Brooke keeps even the busiest projects running smoothly. And while it’s not possible to pick a favorite, she especially loves projects that let her flex her creative side and dive into diverse challenges. Guided by her mantra that “communication is key,” Brooke brings warmth, clarity and a steady hand to every challenge. When she’s not managing deadlines, she enjoys crafting something by hand — proof that her creativity doesn’t quit.

Account Manager

Ashleigh Gillem

While some struggle to craft the perfect Instagram caption, Ashleigh curates captivating online narratives with ease. An LSU marketing alum, Ashleigh shifted from hospitality to master the art of social media storytelling. As the designated office yapper with an impeccable sense of style, she infuses creativity and keen communication skills into every project. Living by the mantra “everything happens for a reason,” Ashleigh approaches life and work with optimism and an open mind. Aside from her star-quality social media skills, she’s also a lifelong athlete and former LSU Women’s Lacrosse team player. Outside of work, this confessed shopaholic doubles as the go-to stylist for her friends, often spotted scouring the latest trends or hosting movie nights with her roommates.

Account Manager

Taylor O’Brien

Taylor’s path to marketing was anything but ordinary. Before joining agency life, he worked in the oil field while becoming a certified fitness trainer, eventually building a successful fitness brand and growing a social media following of more than 300,000. Through strategic content creation, he generated more than 120 million views and learned that while great content captures attention, great relationships create lasting results. As an account manager, Taylor combines strategic thinking, clear communication and a hands-on approach to help clients bring their ideas to life. Guided by the philosophy, “Be where your feet are,” he gives every client and every project his full attention.

Outside the office, you’ll find Taylor spending time with his girlfriend, Victoria, and their four-legged sidekick, Tito. Whether they’re chasing spontaneous adventures or catching the sunset at St. Pete Beach, they’re always making the most of every moment.

Photo + Video Team Lead

Montana Patterson

An experienced photographer, Montana serves as the designated hype woman behind the camera. Her keen eye and ability to make people feel their best lead to beautiful, high-end results. Her passion for photography and videography began when she received her first camera in 2009, and in 2014, her work was published in Photographer’s Forum Best of College and High School Photography. When there’s not a camera in her hand, Montana is outside playing volleyball or taking care of her plants.

Photo + Video Creative

Adam Kohlenberg

As an award-winning animation producer, Adam is a humble, creative genius with a knack for turning visions into eye-popping reality. Fresh from the film industry with a rich background in creative broadcasting and animation, Adam is a proud University of Louisiana alum with a degree in Film and Visual Arts. As a member of our video team, Adam is known for his commitment to excellence, ability to take on new challenges and collaborative spirit. Outside the studio, you can find Adam mastering the art of camping, hanging with his dog Max or catering to the whims of his feline overlords, Beanie and Baby Shorty.

Photo + Video Creative

Jermaine Patterson

For most, Italy is a dream destination – for Jermaine, it’s where he went to high school. Lifelong jet-setter and media mastermind Jermaine is an artist of the digital age with a skilled background in Adobe Creative Suite, visual effects and photo manipulation. From bringing clients’ stories to life to honing his craft at Louisiana State University, Jermaine is your go-to guy for transforming creative concepts into visually stunning narratives. When he’s not making waves with his innovative work, he enjoys bringing his skills to the sketchbook, drawing scenes inspired by his adventures and the world around him, and spending time with his dog, Aspen. Fun facts about Mr. Worldwide: His favorite movie is “Elf,” and some of his favorite travel spots include Germany, Hungary, Paris and the Czech Republic.

Photo + Video Creative

Trevor Dunne

A laidback lensman with a creative eye, Trevor’s photography journey kicked off Christmas morning when he got his first camera at 15. Capturing life one click at a time, his work evolved from casual snaps with friends to framing high-energy concerts and sporting events. From rocking out with Hippie Sabotage and Shaq to snapping courtside action shots, Trevor’s career has been a vibrant mosaic of moments and melodies. One of his proudest moments? Capturing an iconic snap for LSU women’s basketball coach Kim Mulkey, which she now proudly displays in her office. When he’s not behind the camera, Trevor is all about the great outdoors – whether fishing, cruising on his motorcycle or catching waves. Known for his chill, upbeat attitude, Trevor is the guy who brings calm to the creative storm.

Photo + Video Creative

Bradyn Shock

Bradyn’s passion for storytelling began with a dream of becoming a writer, but it transformed into visual storytelling when he bought his first camera in 2017. During the pandemic, he taught himself video editing, leading to a role in 2021 building the media department of a nonprofit, where he spent four years editing educational courses, social media promos and event recaps. In 2022, Bradyn traveled to Poland, capturing the stories of Ukrainian refugees, and expanded his work to weddings, concerts and live recordings. Outside of work, Bradyn finds joy in music, books, time with friends and being deeply involved in his church, his third place of inspiration.

Design Team Lead

Whitley Ruffin

Prior to joining the team at JCW Creative as design creative, Whitley developed her passion and eye for design within the intercollegiate sports industry where she oversaw and executed graphic design needs for various athletic teams. Combining her years of experience in the fast-paced world of communication and sports, Whitley brings to her role a unique way of transforming a story or sentiment into visual works of art. Her passion for design and branding drives her desire to create designs that both help achieve clients’ goals and elevate their brands. A competitive ballet, jazz, tap and contemporary dancer for eight years, Whitley is always keeping the team on ‘pointe.’

Designer

Raegan Dauthier

LSU graduate with a degree in graphic design, Raegan adds a vibrant splash of creativity to our team. She has previously crafted stunning murals for local favorites like Ivars and City Cafe, showcasing her talent for turning ordinary spaces into captivating visual experiences with her eye-catching collages. Passionate about her craft, Raegan approaches each project enthusiastically, seeing her role not as a job but as a way of life. Off the clock, Raegan is a certified nap connoisseur and enjoys spending her downtime dreaming up her next big design alongside her feline co-pilots, Bella and Frankie. Whether she’s bringing a blank screen to life or infusing creativity into the world around her, Raegan is driven by the belief that every challenge is an opportunity for a creative solution.

DESIGNER

Olivia Wilson

A lifelong artist, Olivia discovered her passion for graphic design while studying marketing and creating social media content in college. Today, she creates designs that spark emotion, tell a story and leave a lasting impression. As part of our design team, Olivia thrives on collaboration, creative freedom and turning ideas into meaningful visual experiences. For Olivia, the best designs do more than look good. They create connections and inspire action.

Outside of the office, Olivia finds inspiration everywhere, from menus and billboards to carefully curated Pinterest boards. When she’s not designing, you’ll likely find her running, boating, shopping or planning her next adventure. Fun fact: she’s visited more countries than U.S. states. Her favorite destination? Greece!

Content Team Lead

Natalie Bennett

A social butterfly, online and in-person, Natalie knows how to drive engagement and help our clients’ social media stand out. With a background in mass communication and public relations, Natalie enjoys providing her creative insight to a variety of industries and growing her marketing skills. When she isn’t designing social media graphics or collaborating with our team of creatives, you can find her reading the newest nail-biter thriller or enjoying family bonding out on a boat.

Content Manager

Cassidy Duffield

Self-described as “chronically online,” Cassidy has a sharp instinct for what gets clicks. She’s turned a lifelong love of social media into a career rooted in creativity, strategy and a deep understanding of what captures attention and keeps it. As a member of our content team, Cassidy blends research, trends and her own creative perspective to develop content that resonates and leaves a lasting impact. With hands-on experience across filming, editing and content creation, she brings ideas to life from concept to execution.

Outside of work, Cassidy stays plugged into pop culture, draws inspiration from leading brands and spends time with her pug, Percy — who has quite the following of his own.

Copy Team Lead

Madison McNulty

You know those people that are quiet at first and then end up being super weird? That’s Madison. Also, I’m Madison. That’s right. I’m writing my own bio because that’s what a copywriter does. One thing about me, I’m a lot less shy through written words, but meet me in person, and I immediately turn into a skittish raccoon. I’m more of a listener than a talker. In fact, listening to others and learning their stories is a passion of mine. Other fun facts about me: I like to chew gum while drinking coffee, and I enjoy bringing my corgi comrade, Stemi, to the office. Here are some actual facts about me to convince you I’m a qualified professional: I have a bachelor’s degree in mass communication from LSU, a master’s in journalism from the University of Nebraska-Lincoln and a diverse writing background. Anyways, enough about me – what’s your story?

Senior Copywriter + SEO Strategist

Caroline Freeburgh

A Dallas, Texas native, Caroline received her bachelor’s degree in English with a concentration in Creative Writing from Louisiana State University. Her love for literature, linguistics, and storytelling helped her get her short story “Not All There” published in her undergraduate journal, The Delta. After writing for a couple of magazines, Caroline now works as one of our talented copywriters, helping clients bring their visions to life. When she’s not improving clients’ SEO rankings or crafting intricate blogs, you can catch her snuggled up on her couch watching true crime documentaries or “Friends” with her dog and trusty sidekick, Bert!

Web Design Team Lead

Katie Latour

Passionate about creativity and collaboration, Katie has a knack for infusing fresh perspectives into design projects. Armed with a Graphic Design degree from UL, she has lent her artistic flair to everything from apparel and promotional products to marketing materials and websites. With her new role as a Web Creative, Katie continues to expand her skillset, exploring various design styles and crafting unique online experiences for diverse industries. Beyond her professional life, she enjoys practicing yoga and honing her drawing skills, adding a personal touch to her creative world.

Web Creative

Agnieszka Faraz

With a diverse skillset, Agnieszka is not one to ever shy away from learning something new. Based in Poland, Agnieszka is a member of our web team, working her site skills in both the creative and development fields. Though she may be far, her endless optimism and positive attitude are an excellent addition to our team. When she isn’t working her web magic, she enjoys spending time with her family, reading, baking and expanding her collection of Harry Potter Legos.

Development Team Lead

Salman Faraz

As an experienced website developer with a degree in Telecommunication Engineering, Salman is JCW Creative’s lead development creative. Salman enjoys incorporating his passion for learning new skills by taking on challenging tasks and solving complex problems. Based in Poland, Salman works around the clock to ensure clients’ needs are met. When he is not crafting custom platforms or working with theme and plugin modifications, Salman enjoys spending time with his children, watching movies and playing badminton.

Senior Developer

Usman Faraz