Objective
BMI Mechanical needed a full-scale marketing refresh to reflect its industry expertise, modernize its digital presence, and better support both sales efforts and company culture.
Services Provided
- Website redesign with user-friendly architecture
- Bi-annual onsite visits for video & photography
- Social media management & campaign development
- Routine email newsletters
- Lead generation strategy
- Sales collateral design (brochures, business cards, stationery)
- SEO strategy & implementation
- Internal culture support (redefined values, internal newsletters)
- Results
- Strengthened digital presence aligned with sales goals
- Enhanced internal and external brand consistency
- Ongoing growth in content engagement and lead activity
Creative Snapshot
Videos
Testimonial
“JCW Creative is responsive and creative – it’s in the name – and we love the content that’s getting pushed out. There’s a wide array of content, and it’s not all about HVAC systems. They integrate other messaging that’s appropriate for the season or anything that’s coming up. At first, we thought it might be a challenge that we’re located in a different state than JCW Creative; however, our services include two trips a year to gather content, which works out really well for us. We get to see our customers, go out to the sites and interview people, and really what we’re doing is capturing great stories. Then JCW works their magic in the editing room. We couldn’t be happier!”
– Erin Andersen, Sales Manager
