Formation Credit Union

Marketing Partnership

Objective

Louisiana USA Federal Credit Union came to us with a challenge, and an opportunity. After decades of service, the trusted credit union needed a rebrand that honored its legacy while paving the way for future growth, deeper member engagement and a refreshed identity that resonated with today’s audience.

From strategy to execution, we collaborated closely with Fromation’s team to guide every step of the complete brand transformation.

Partnership Model + The Rebrand

JCW Creative provided:

  • Brand strategy and positioning
  • New name, logo and brand visuals
  • Website design and development
  • Messaging and brand voice development
  • Full photo and video production
  • Signage and print collateral
  • Email marketing
  • Social media strategy and launch content
  • Campaign planning and execution
  • Event support and documentation

Results

Launched in March 2025, Formation Credit Union’s new brand received strong community support and increased member engagement across digital and in-branch experiences. With a modern identity and a confident voice, Formation is positioned to grow with its members for years to come.

Creative Snapshot

Testimonial

“JCW Creative didn’t just help us look better — they helped us think smarter. Their team brought clarity, consistency, and strategy to every part of our brand.”
– Allison Bourgeois, Executive Vice President

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