Objective
Louisiana USA Federal Credit Union came to us with a challenge, and an opportunity. After decades of service, the trusted credit union needed a rebrand that honored its legacy while paving the way for future growth, deeper member engagement and a refreshed identity that resonated with today’s audience.
From strategy to execution, we collaborated closely with Fromation’s team to guide every step of the complete brand transformation.
Partnership Model + The Rebrand
JCW Creative provided:
- Brand strategy and positioning
- New name, logo and brand visuals
- Website design and development
- Messaging and brand voice development
- Full photo and video production
- Signage and print collateral
- Email marketing
- Social media strategy and launch content
- Campaign planning and execution
- Event support and documentation
Results
Launched in March 2025, Formation Credit Union’s new brand received strong community support and increased member engagement across digital and in-branch experiences. With a modern identity and a confident voice, Formation is positioned to grow with its members for years to come.
Creative Snapshot
Testimonial
“JCW Creative didn’t just help us look better — they helped us think smarter. Their team brought clarity, consistency, and strategy to every part of our brand.”
– Allison Bourgeois, Executive Vice President
