Marketing Partner Spotlight: Why TBG Trusts JCW Creative

Objective

The Builders Group (TBG) was growing, but its brand presence didn’t reflect the strength and leadership behind the organization. To build a brand that accurately represented who TBG is and where it’s headed, it needed a marketing partner who truly understood its industry.

Our Partnership

JCW Creative became an extension of TBG’s internal team, providing strategic guidance and consistent execution across every touchpoint. Our marketing partnership includes ongoing monthly content development — from blogs and YouTube videos to social media content and email campaigns — supported by SEO management and performance-driven strategy. 

And twice a year, we’re on-site at TBG’s headquarters in Minnesota, capturing content of the people, stories and moments that make up the TBG brand.

Beyond recurring marketing efforts, we’ve partnered with TBG on key initiatives, including:

• Building, hosting and maintaining a new website
• Writing and designing its annual report
• Producing a vehicle wrap design
• Multiple video campaigns designed to educate, connect and reinforce trust with Members and agents alike. 
  • Check out the full suite of videos here: https://www.youtube.com/@TBGMN/videos

Through our marketing partnership, JCW leads the creative direction while ensuring every piece of content aligns with TBG’s mission and values.

Results

Today, TBG shows up with confidence — and it shows. Its visuals, messaging and content now reflect the professionalism, care and stability it brings to Minnesota’s construction industry every day. With clear, consistent storytelling, cohesive branding and a seamless marketing process, TBG has moved from simply being present to leading with clarity, credibility and purpose.