Objective
Wampold Hospitality manages a growing portfolio of hospitality properties across Louisiana, including WATERMARK Hotel, The Gregory, Milford’s on Third, Renaissance Hotel and Tallulah Crafted Food & Wine Bar.
As the portfolio expanded, the need became clear: streamline marketing efforts while maintaining a distinct identity for each brand. The goal was to create a cohesive, high-quality presence across all touchpoints without losing what makes each property unique.
Partnership Model
JCW Creative provided:
- Brand positioning and messaging
- Social media content and strategy
- Monthly photography and content creation
- Menu design and print collateral
- Brand video production
- Campaign planning and execution
- Direct mail and promotional materials
- Portfolio-wide brand alignment and quality control
Project Spotlight: Centennial Campaign
As the WATERMARK building approached its 100th anniversary, we partnered with its team to bring the milestone to life through a comprehensive Centennial campaign. The goal was to create an elevated, memorable experience that honored the building’s legacy while engaging guests across multiple touchpoints.
The project included:
- Branded merchandise and specialty items (wax seal stickers, golden ticket inserts, Maker’s Mark bottle tags)
- Custom-designed print collateral (postcards, signage and on-property materials)
- Photo and video coverage across events, including interviews with key team members
- Campaign-specific creative assets supporting both physical and digital experiences
Project Spotlight: Summer Lifestyle Campaigns
As Wampold Hospitality prepared for the summer travel season, we partnered with the teams at Tallulah and Renaissance Hotel to showcase the unique experiences each offers. The goal was to drive engagement, highlight seasonal offerings and position both properties as go-to destinations for locals and travelers.
Through a combination of strategic storytelling, photography and video, the campaign helped bring both brands to life while creating a versatile library of content for ongoing marketing efforts.
The project included:
- Tallulah summer menu redesign and website updates
- Food photography and social media content highlighting new menu offerings
- Chef interview videos paired with behind-the-scenes kitchen footage
- Lifestyle photography and video content featuring families, couples and weekend travelers
- Short-form social media videos promoting Tallulah and Renaissance summer experiences
- Family-focused content showcasing Renaissance’s poolside amenities, accommodations and staycation appeal
Results
Through an ongoing partnership, JCW Creative has helped Wampold Hospitality bring consistency, clarity and quality to its entire portfolio. From monthly content creation to large-scale campaigns, each brand now shows up with purpose while maintaining its own identity.
The result is a more unified portfolio presence that supports day-to-day marketing, enhances guest experience and positions each concept for continued growth.
Creative Snapshot
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Testimonial
“My experience with JCW Creative has been unparalleled. They’ve made my job so much easier, and it’s fun to be around people who are experts at what they do and enjoy what they do.”
