BMI Mechanical
For over 90 years, BMI Mechanical has delivered HVAC maintenance and project solutions across Central and Coastal California. As a Linc Service Contractor, BMI provides customized HVAC services for commercial and industrial facilities with clients ranging from manufacturing plants to healthcare facilities.
Adjusting the Thermostat
Despite BMI’s strong reputation, its outdated digital presence and marketing strategies didn’t showcase its full capabilities. The company needed a complete marketing overhaul to align with modern standards and better engage today’s clients.
Blueprint for Success
Since partnering with BMI in 2022, we’ve made bi-annual trips to California to understand the company’s history, services and goals. These visits foster collaboration, allowing us to capture video content and craft a marketing strategy that truly reflects BMI’s commitment to quality.
Through our partnership, we engineered BMI's online visibility with:
- Redesigned user-friendly website
- High quality photo and video content
- Social media posting and campaigns
- Routine newsletters
- Lead generation strategies
- Updated sales collateral
- Targeted SEO strategies
But that’s not all! We went beyond just public-facing initiatives, actively supporting BMI’s internal culture and marketing to ensure a cohesive and impactful strategy from the inside out:
- Redefined Company Values
- Internal Company Newsletters
- Custom Stationery
- Updated Business Cards
A Partnership That Builds Results
By aligning marketing strategies with BMI’s business and sales objectives, we’ve enhanced its presence and equipped the company with the tools to sustain growth and build lasting relationships with clients and employees.
As BMI continues to serve the HVAC industry, JCW Creative remains a key partner, driving progress with strategic insights and impactful creative execution.
Words that Make Us Smile
“JCW Creative is responsive and creative – it’s in the name – and we love the content that’s getting pushed out. There’s a wide array of content, and it’s not all about HVAC systems. They integrate other messaging that’s appropriate for the season or anything that’s coming up. At first, we thought it might be a challenge that we’re located in a different state than JCW Creative; however, our services include two trips a year to gather content, which works out really well for us. We get to see our customers, go out to the sites and interview people, and really what we’re doing is capturing great stories. Then JCW works their magic in the editing room. We couldn’t be happier!”
Erin Andersen – Sales Manager, BMI Mechanical
