St. Lillian Academy: Cheers for Children

Marketing Partnership

Objective

St. Lillian Academy turned to JCW Creative to help promote Cheers for Children, its annual signature fundraising event. The school’s goal was clear: boost ticket sales, increase donations and grow event sponsorships to support its mission of empowering students with communication and learning challenges.

Partnership Model

Through a multi-channel approach, we provided:

  • Website design updates and event landing page
  • Photo and video production
  • Email marketing campaigns
  • Custom social media content and campaign management
  • Ongoing data collection and performance analysis

Results

The campaign raised an incredible $192,000, with 99 tickets sold. Between January 27 and April 18, 2025, digital engagement soared. On Facebook, post engagement jumped by 137%, page visits increased by 74%, reach increased by 133% and impressions climbed by 89%.

On Instagram, impressions rose by 154%, reach by 219% and profile visits by 23%. Meanwhile, website traffic saw a 73% increase in users and an 86% jump in total sessions, indicating that the campaign not only captured attention but also moved people to action.

Through meaningful storytelling, compelling visuals and a strong digital strategy, we helped St. Lillian Academy turn its biggest fundraiser into a celebration of impact and a springboard for even greater success.

Creative Snapshot

Testimonial

“Cheers for Children is one of our most important fundraisers, and JCW Creative was a big part of its success. Their team helped us share it and promote it in a way that truly connected with our community. Every detail felt aligned with our mission.”
— St. Lillian Academy Team

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