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Drones are quickly becoming the technology of today. They have a wide range of capabilities and can work in virtually any industry. We at JCW Creative use drones to create high-quality photography and videography for marketing and advertising. Other industries might use drones for GPS mapping and surveillance.

Drones were originally designed for military use. Now, they have made their way beyond the government and into the hands of civilians and amateur hobbyists. And with the constant technological advances and rising popularity, drone use is soaring both in the workforce and in pastime. Keep reading to learn more about what types of drones are on the market today and how JCW Creative uses the ever-growing technology to create bold, memorable marketing content.

What is a drone?

It is important to understand how we use drones for our marketing services. To do this, we need to define what a drone is and what it is not. Drones, also commonly referred to as Unmanned Aircraft Systems (UAS) or Unmanned Aerial Vehicles (UAV), are exactly what the name suggests – an aircraft that does not hold civilians.

According to TechTarget, “A drone is a flying robot that can be remotely controlled or fly autonomously using software-controlled flight plans in its embedded systems, that work in conjunction with onboard sensors and a global positioning system (GPS).”

In addition, the Federal Aviation Administration (FAA) classifies a UAV as “an aircraft that is operated without the possibility of direct human intervention from within or on the aircraft,” according to Public Law 112-95, Section 331(8).

What Industries Would Benefit From Drones?

Unmanned Aerial Vehicles (UAVs) were originally used in World War II as targets for planes and antiaircraft guns, per Brittanica. Nearly 80 years later, UAVs are commonly used for recreational use and in a wide array of industries such as:

  • Military
  • Delivery
  • Emergency rescue
  • Agriculture
  • Outer Space
  • Wildlife Conservation
  • Medicine
  • 3-D Modeling
  • Photography/Videography
  • Construction
  • Real Estate
  • HVAC
  • Government
  • Manufacturing
  • Industrial Plants
  • Dealerships
  • Education
  • And so much more!
While UAVs were originally used in the military sector, technology’s advancement has broadened its capabilities to GPS Monitoring, Video Surveillance, Autonomous Flight Control, Flight Logs, Altitude Control and so much more. Today, UAVs are used in almost every field of study and serve many purposes from topographic mapping to search and rescue missions.

How can drones be used in marketing?

At JCW Creative, we have utilized our drone capabilities to capture aerial views of apartment complexes, construction and restoration projects, inventory of car dealerships, flythroughs of office spaces, environmental impacts after natural disasters and many others.

Our drone photography and videography skills have produced your company an awesome video showcasing your work, now what? We then take the video and adapt it into other forms of our marketing services such as your social media channels, on your website to promote a service, on a billboard to reach the masses, in blogs to add visuals, in print materials such as brochures, pamphlets and one-pagers, in email marketing and newsletters, and in almost every other marketing avenue you can think of.

Legality, Requirements and Rules.

There are legal requirements surrounding UAV ownership and usage in the U.S. The Federal Aviation Administration (FAA) requires a Remote Pilot Certificate (RMC) or a Part 107 license to fly commercially. If you are flying your UAV for recreational reasons, you must obtain your license by passing The Recreational UAS Safety Test (TRUST). The FAA also notes that If your drone weighs more than .55 lbs, you must register your UAV through the FAA’s Drone Zone.

According to the Federal Aviation Administration, “The law requires that all recreational flyers pass an aeronautical knowledge and safety test and provide proof of passage if asked by law enforcement or FAA personnel.”

The FAA’s “No Drone Zone” classifies certain areas and spaces where UAVs are prohibited to fly and/or take off. While “No Drone Zones” vary by state, there are a few restrictions nationally that include the inability to fly over National Parks, Airports, The White House, Sports Arenas, Wildlife Preserves, Forest Fires, Military Bases and Correctional Institutions. If you’re ever in doubt about where you can and cannot fly, it’s best to check the Federal Aviation Administration just to be sure.

Another “rule” or element to flying is certain weather conditions. In general, it’s best to fly your drones in sunny, clear skies with little to no wind and no extreme temperatures. As a rule, if it is snowing, raining, extremely windy, below freezing, or 95°F or warmer, it’s a good idea not to fly in order to protect your equipment. Under the Part 107 license, it is also prohibited to fly your drone too close to clouds depending on its location to the ground.

Typical JCW drone process

After a needs analysis and eventually discovery meetings with the client and internal team, JCW’s Photo + Video team evaluates the size and scope of the project and determines the best UAV available for the job. These factors also include the location of filming, the subject/object being filmed, and the type of video being produced (i.e. facility walk-through, construction process, etc.).

Depending on the filming location, our Photo + Video crew might take a visit to the site beforehand to determine any flying obstacles or challenges. In preparation for filming day, our team will also check the air space regulations or advisories to make sure legal requirements are met during the filming process.

During the actual drone filming, there will be a single drone pilot in command of the aircraft. In some instances, there will be a second member of our team to observe and guide the pilot through any in-air or on-ground obstacles or interferences that might arise during flight.

JCW Creative provides high-quality, cinematic aerial drone videography and photography. From large exterior projects to smaller interior needs, JCW has the equipment and expertise to deliver engaging content through our drone services.

Whether it’s an inside or outside event, construction job, real estate or landscape, our team of remote-certified pilots are ready to take your content to the next level. Have questions about our drone services? Contact us with your questions!