We’re thrilled to announce that the 2024 LSU100 list recognized JCW Creative as one of the fastest-growing LSU graduate-owned or led businesses of the year. Awarded by LSU’s E.J. Ourso College of Business, this honor marks another milestone in our journey, underscoring our team’s commitment to care for our clients and one another, execute our […]
When you think of a company’s brand, you might imagine specific colors, iconic campaigns, repetitive commercials relentlessly interrupting your 9th rewatch of The Office—the list goes on. But what about a company’s physical location? Branding is most effective when consistent across all channels, from a company’s digital presence to its physical space(s). This is achieved […]
When we think of iconic brands, we almost immediately think of the visuals associated with them. The Nike swoosh, McDonald’s golden arches, Apple and its sleek, minimalist logo – the list goes on. The common denominator among these major companies? Strong branding. Branding has the power to influence people’s feelings toward a company, create a […]
You know the phrase “show, don’t tell”? Interestingly enough, this is a creative writing technique. To make words come to life, writers will use actions, sensory details and vivid imagery, instead of just simply stating what is happening. This technique immerses readers into the story unfolding before them – capturing their interest and keeping their […]
Gone are the days of fax marketing and physical ads in the Yellow Pages (for the most part). Today, it’s your website that is often the first impression potential customers have of your brand. It’s more than just a digital storefront; it’s a vital part of your brand’s identity. So, what makes a website truly […]
At JCW Creative, we partner with clients from various industries, from health and wellness to engineering and insurance. Meeting, connecting and collaborating with such a diverse range of businesses gives us the opportunity to execute exciting projects on a regular basis. One of our recent projects that we’re exceptionally proud of is an animated video […]
Throughout our partnership with The Nature Conservancy of Louisiana, we’ve taken our drones to the skies to capture the striking and essential conservation efforts across the state’s vibrant ecosystems. From overseeing the power of prescribed forest fires to soaring over lush landscapes that are the backbone of local biodiversity, our drone footage reveals the intricate […]
Data – when most of us think about it, we tend to imagine a swarm of statistics and insights, maybe even graphs and pie charts. But we don’t typically relate it to anything dealing with creativity or entertainment. So why does it guide today’s marketing world? The role of data in shaping marketing strategies has […]
At JCW Creative, our company culture is deeply rooted in our values of caring for others, executing our plans and pursuing constant growth. Our annual company retreat plays a pivotal role in strengthening these principles and further intertwining them into our culture. During this time, we step away from the usual grind and dedicate a […]
The online presence of a business is crucial for its success in today’s marketplace. Corporate websites serve as the digital face of a company, making them a critical asset for any organization. However, merely having a website is not enough; it needs to be optimized for search engines to ensure maximum visibility. This is where […]