When you think of a company’s brand, you might imagine specific colors, iconic campaigns, repetitive commercials relentlessly interrupting your 9th rewatch of The Office—the list goes on. But what about a company’s physical location? Branding is most effective when consistent across all channels, from a company’s digital presence to its physical space(s). This is achieved […]
When we think of iconic brands, we almost immediately think of the visuals associated with them. The Nike swoosh, McDonald’s golden arches, Apple and its sleek, minimalist logo – the list goes on. The common denominator among these major companies? Strong branding. Branding has the power to influence people’s feelings toward a company, create a […]