WHO WE ARE
CEO + Strategist
At the young age of 13, John discovered his passion for capturing and telling stories through a camera. Throughout his high school years, he honed his craft, and in 2012, while a sophomore at Louisiana State University, launched JCW Creative, a full-service marketing solutions agency. In just nine short years, John has built a company and a team dedicated to partnering with clients in creating and implementing successful marketing solutions. As CEO, John brings unmatched enthusiasm, vision and leadership, and an untapped well of knowledge and experience in strategic marketing and data analytics.
Director of Operations
A natural leader with a mission to help others achieve their goals, Samantha Hubert is an inspirational speech come to life. While working alongside leaders in the property management industry, she was inspired to take on a more impactful role herself. Following her passion for instilling growth through meaningful relationships, Samantha and her fiercely loyal pomeranian, Memphis, joined the JCW Creative family. As Director of Operations, Samantha’s unrelenting support cultivates our foundation of never-ending growth, while her infectious enthusiasm and desire to connect with others sparks the heartbeat of our culture. Samantha is a shoe junkie with over 300 pairs of shoes. On her birthday don’t bother with cake, send mashed potatoes and corn.
Director of Strategy
With more than 20 years of experience in marketing and communication, Richard has the skills and expertise in the nuance of compelling storytelling to achieve client goals. As director of strategy, he works closely with project managers and creative team members to conceptualize, develop and implement engaging communication initiatives consistent with the client’s brand and focused on achieving results. Richard once auditioned for an acting role for Everybody’s All-American with Dennis Quaid. Sadly, Richard did not get the part.
Director of Administration
Senior Account Manager
With an extensive background in coordination and communication in the high-end event industry, radio, and for the LSU Manship School of Mass Communication, Natalie’s passion, drive and attention to detail play major roles in her successfully managing the coordination, execution and delivery of client projects. This radio DJ is the one you want on your music trivia team…but she might bring her dog, who sucks at trivia and is only good at wearing turtlenecks.
Born and raised in New Orleans, Brennan received his bachelor’s in Marketing from Southeastern Louisiana University, with a background in professional sales and marketing. His professional journey led him to JCW Creative where he currently serves as an account manager. He enjoys building relationships with clients and collaborating with the creative team. His infectious enthusiasm and upbeat personality never fails to light up the office and push energy into every project. In his spare time, Brennan enjoys humming to the tunes of today’s top country hits.
Born and raised in Baton Rouge, Carly received her bachelor’s degree in marketing with a concentration in professional sales along with a minor in Communication Studies from Louisiana State University. Joining JCW at the beginning of her senior year, Carly has developed from a Marketing Intern to an Engagement Creative to now a Marketing Strategist. Her strong work ethic and attention to detail along with her love for collaboration allows her to bring fresh and exciting ideas that help our clients achieve their goals! A former collector of coffee mugs from local coffee shops, Carly now spends her time saving her money and looking for more storage. Carly is also a lead singer of a nameless band. Any suggestions?
Director of Training + Development
When Max joined JCW Creative as a college intern in 2017, little did he know it was the beginning of his marketing career. After graduating from LSU in 2018, Max served in a variety of roles over the years including video editor, copywriter and engagement creative. In his current role as director of training and development, he uses his experience to help develop the team members around him. Max is considered a real star around the office. Fun fact, in junior high school he was voted best actor for his knockout performance as Lumiere in Beauty and the Beast.
Photo + Video Creative
After graduating from LSU in Mass Communication, and with four years of broadcast television under his belt, Trey was determined to hone in on both his photography and videography skills. Trey’s passion for storytelling has led him to win multiple Associated Press awards for the Mississippi-Louisiana collegiate Region. Trey’s hard work and dedication behind the scenes are a part of what allows JCW to reach our clients’ goals. As his last name suggests, he was born and raised in Louisiana. But he also has a passion for adventuring outside the state to bring new stories home.
Photo + Video Creative
With her spicy New Orleans roots and her passion for Baton Rouge culture, Samantha brings a fresh perspective to her role as web creative. She has a heart for design and loves tackling all types of web projects. An LSU graduate, she brings experience to the job as a former student worker for LSU athletics where she created websites worthy of championships. When she’s not crafting innovative sites, Samantha enjoys challenging herself through kickboxing, playing beach volleyball, and finding unique pieces to add to her closet.
Prior to joining the team at JCW Creative as design creative, Whitley developed her passion and eye for design within the intercollegiate sports industry where she oversaw and executed graphic design needs for various athletic teams. Combining her years of experience in the fast-paced world of communication and sports, Whitley brings to her role a unique way of transforming a story or sentiment into visual works of art. Her passion for design and branding drives her desire to create designs that both help achieve clients’ goals and elevate their brands. A competitive ballet, jazz, tap and contemporary dancer for eight years, Whitley is always keeping the team on ‘pointe.’
A graduate of LSU College of Art and Design, Madeleine brings a fresh and contemporary approach to design at JCW. Highly creative with a passion for timeless, modern art and design, Madeleine works closely with the team to implement effective branding and marketing through captivating design. Madeleine is deeply motivated and detail-oriented, and she is focused on efficiently achieving clients’ goals with unique ideas and innovative techniques. Madeleine is known around the office as the resident beach girl- you can catch her there anytime the office is closed.
A Houston, Texas native, Sydney received her bachelor’s degree in Mass Communication with a focus in Digital Advertising and Business Administration from Louisiana State University. With a background in graphic design and social media marketing, she currently serves as an Engagement Creative and resident GIF maker. Her versatility and collaborative efforts bring a fresh outlook to social media for our clients and the creative team. Sydney is a self-proclaimed really cool and popular human!
A Birmingham, Alabama native, Lydia fell in love with Louisiana after attending LSU’s Manship School of Mass Communication. She graduated from LSU in 2020 and spent the following year continuing her studies by earning a Post-Graduate Certificate of Business from The New School. Her past experience in digital marketing begins with internships in several different industries throughout Louisiana, Alabama and New York. When Lydia is not researching content ideas for clients, she is running her own food Instagram account @lydpow_eats.
Always captivated by the stories of others, Madison views each conversation as an opportunity to learn and connect. During her academic career, she earned a bachelor’s degree in mass communication and master’s degree in professional journalism. From the terrors of LSU’s squirrels to the impact of social media on small businesses, Madison has crafted pieces of all styles and subjects. As JCW’s Content Creative, she uses her journalism experience and storytelling passion to put clients’ visions into words.
Photo + Video Intern
A Memphis, Tennessee native, Murry received his bachelor’s degree in public relations from Mississippi State University in 2019. Murry’s passion for photo and video began in the 6th grade as an endzone videographer for his high school’s football team. Currently a master’s student at LSU’s Manship School of Mass Communication, Murry is pursuing a degree in strategic communications. With previous experience in marketing and communications in the industrial gas and welding supplies industry as well as the hospitality industry, he is excited to help bring clients’ visions to life through his work in photo and video production. Fun fact – Murry and CEO John Williams went to the same high school in Tennessee!