WHO WE ARE

CEO + Strategist

John Williams

At the young age of 13, John discovered his passion for capturing and telling stories through a camera. Throughout his high school years, he honed his craft, and in 2012, while a sophomore at Louisiana State University, launched JCW Creative, a full-service marketing solutions agency. In just nine short years, John has built a company and a team dedicated to partnering with clients in creating and implementing successful marketing solutions. As CEO, John brings unmatched enthusiasm, vision and leadership, and an untapped well of knowledge and experience in strategic marketing and data analytics.

Director of Administration

Taylor Williams

Don’t call HR if you see Taylor kissing the boss- She’s his wife. A Southeastern University graduate with a bachelor’s degree in Business Administration and a concentration in economics, Director of Administration fits her perfectly. Taylor loves finding solutions, helping others and participating in team-building activities. Outside of work, she spends time with her son, whom she carried for 9 months, gained 70 lbs for and he still had the audacity to come out looking just like his father.

Sales & Marketing Executive

Brennan Sarah

Born and raised in New Orleans, Brennan received his bachelor’s in Marketing from Southeastern Louisiana University, with a background in professional sales and marketing. His professional journey led him to JCW Creative where he currently serves as a Sales & Marketing Executive. He enjoys building relationships with clients and collaborating with the creative team. His infectious enthusiasm and upbeat personality never fail to light up the office and push energy into every project. In his spare time, Brennan enjoys humming to the tunes of today’s top country hits.

Office Coordinator

Whitney Blanchard

Hailing from New Iberia, LA, Whitney brings a burst of positive energy and a helping hand wherever she goes. Originally in Cosmetology school, she decided to change routes and join the team at JCW as our Office Coordinator and everyone’s designated BFF. When she’s not greeting guests with a smile, making sure the office is running smoothly or setting up for events, she enjoys watching scary movies with her boyfriend, Brennan, and her cat, James P. Sullivan. Next time you stop into JCW, make sure to tell Whitney hello!

Production Manager

Samantha Berkholz

Bump, set, spike! Volleyball guru and fitness enthusiast Samantha brings a fresh perspective to the creative process and a contagious sense of team spirit to the office. Sporty, spicy and always straight to the point, this New Orleans native is our go-to source for creative insight, motivational speeches and superior music recommendations. Originally serving as one of our web designers, Samantha’s creative experience and natural leadership skills landed her in the role of production manager. Committed to helping others succeed, she keeps projects on track, always ensuring deadlines are met and expectations are exceeded. Whether it’s our team or her volleyball team, Samantha is the MVP for achieving goals and pursuing growth.

Account Manager

Max Theriot

When Max joined JCW Creative as a college intern in 2017, little did he know it was the beginning of his marketing career. After graduating from LSU in 2018, Max served in a variety of roles over the years including video editor, copywriter and engagement creative. In his current role as an Account Manager, he uses his experience to help develop and guide the team members around him. Max is considered a real star around the office. Fun fact, in junior high school he was voted best actor for his knockout performance as Lumiere in Beauty and the Beast. 

Account Manager

Carly Vicknair

Born and raised in Baton Rouge, Carly received her bachelor’s degree in marketing with a concentration in professional sales along with a minor in Communication Studies from Louisiana State University. Joining JCW at the beginning of her senior year, Carly has developed from a Marketing Intern to an Engagement Creative to now a Marketing Strategist. Her strong work ethic and attention to detail along with her love for collaboration allows her to bring fresh and exciting ideas that help our clients achieve their goals! A former collector of coffee mugs from local coffee shops, Carly now spends her time saving her money and looking for more storage. Carly is also a lead singer of a nameless band. Any suggestions?

Account Manager

Sydney Sobotik

A Houston, Texas native, Sydney received her bachelor’s degree in Mass Communication with a focus in Digital Advertising and Business Administration from Louisiana State University. With a background in graphic design and social media marketing, she currently serves as an Account Manager and resident Meme Queen. Her versatility and collaborative efforts bring a fresh outlook for our clients and the creative team. When she’s not click-clacking on her keyboard, you can find her exploring New Orleans or deep-diving into her latest internet obsession. Sydney is a self-proclaimed really cool and popular human! 

Account Manager

Ross Comeaux

Whether he’s crafting his own strategic plan or watching one unfold on Game of Thrones, Ross is a marketing mastermind with the experience to prove it. After graduating from the University of Louisiana at Lafayette, Ross didn’t waste a moment in applying his marketing skills to all areas of the creative communication world. From content writing to graphic design, he knows how to catch your attention. As one of our account managers, Ross enjoys refining his creative capabilities and seeing the different elements of a campaign come together. When he isn’t crafting a plan for success, you can find him working out, exploring the outdoors, or daydreaming about his favorite travel destination, New York City.

Account Manager

Alaina Gaudin

Account Manager

Damian Georgiev

Account Manager

Rachel Ransom

Account Manager. Mother. Coffee Connoisseur. Rachel wears many hats and wears them well! In fact, she even has her own hat business, with a portion of the proceeds dedicated to supporting firefighters’ mental health. With over ten years of marketing experience and an everlasting entrepreneurial spirit, Rachel pursues excellence to exceed clients’ expectations and empower those around her. Each day, she enjoys connecting with businesses of all industries, learning their stories and turning their dreams into reality through marketing that inspires. And it’s not just in the office where she gives it her all. It’s every aspect of her life. Whether she’s finishing her second book of the week, strengthening her swimming skills, flipping houses or spending time with her family, Rachel puts her whole heart into everything she does. Just give her a coffee and a goal, and watch her go!

Photo + Video Creative

Trey Couvillion

After graduating from LSU in Mass Communication, and with four years of broadcast television under his belt, Trey was determined to hone in on both his photography and videography skills. Trey’s passion for storytelling has led him to win multiple Associated Press awards for the Mississippi-Louisiana collegiate Region. Trey’s hard work and dedication behind the scenes are a part of what allows JCW to reach our clients’ goals. As his last name suggests, he was born and raised in Louisiana. But he also has a passion for adventuring outside the state to bring new stories home.

Photo + Video Creative

Montana Ankner

An experienced photographer, Montana serves as the designated hype woman behind the camera. Her keen eye and ability to make people feel their best lead to beautiful, high-end results. Her passion for photography and videography began when she received her first camera in 2009, and in 2014, her work was published in Photographer’s Forum Best of College and High School Photography. When there’s not a camera in her hand, Montana is outside playing volleyball or taking care of her plants.

Photo + Video Creative

Amelia Thibodeaux

With her sports marketing degree from Louisiana Tech University, Amelia knows how to get the perfect shot. She comes to us from Louisiana State University’s athletic department, where she served as creative lead for several sports. In her career, she’s also held primary lead for digital content and social media strategy for several NCAA accounts, and worked as an NFL Live Content Correspondent. Amelia is passionate about storytelling and capturing the best in people. When she isn’t looking through the lens, she enjoys trying out new hobbies, with running and golf as her current interests. Having already finished a 5K and 10K, what’s next- The LPGA Tour?

Photo + Video Creative

Kellie Sanchez

Photo + Video Creative

Austin Gremillion

One minute he’s casually interested in making videos – the next, he’s an LSU Athletic’s lead videographer capturing the 2023 Baseball Championship. Like a well-thrown fastball, Austin’s rise in videography was swift, with extraordinary results. From LSU to JCW, Austin uses his experience to create exceptional content that excites our clients and strengthens our team. Through his camera lens, he also captures the magic of local NFL events with star-studded teams. When the cameras are away, his black lab and loyal companion, Maverick, is at his side. Always active with an appetite for competition, Austin enjoys hunting, fishing, CrossFit and any sport out there.

Senior Design Creative

Whitley Ruffin

Prior to joining the team at JCW Creative as design creative, Whitley developed her passion and eye for design within the intercollegiate sports industry where she oversaw and executed graphic design needs for various athletic teams. Combining her years of experience in the fast-paced world of communication and sports, Whitley brings to her role a unique way of transforming a story or sentiment into visual works of art. Her passion for design and branding drives her desire to create designs that both help achieve clients’ goals and elevate their brands. A competitive ballet, jazz, tap and contemporary dancer for eight years, Whitley is always keeping the team on ‘pointe.’

Design Creative

Madeleine Bourgeois

A graduate of LSU College of Art and Design, Madeleine brings a fresh and contemporary approach to design at JCW. Highly creative with a passion for timeless, modern art and design, Madeleine works closely with the team to implement effective branding and marketing through captivating design. Madeleine is deeply motivated and detail-oriented, and she is focused on efficiently achieving clients’ goals with unique ideas and innovative techniques. Madeleine is known around the office as the resident beach girl- you can catch her there anytime the office is closed. 

Design Creative

Katie Latour

All about creativity and collaboration, Katie knows how to bring a fresh perspective to any design project. With a degree in Graphic Design from ULL, Katie has lent her artistic eye to anything from apparel promo products to marketing printouts. As one of our graphic designers, she continues to grow her skills, exploring different style types, building brands for various industries and even venturing into the web design world. Along with her skillset, Katie enjoys growing vegetables and plants of all kinds! Though she’s only a plant mom for now, she hopes to adopt a cat soon—possible pet names: Noodles or Gouda.

Senior Content Manager

Natalie Myers

Content Manager

Mem Smelser

Powered by positivity and connecting with others, Mem enjoys thinking outside the box to bring ideas to life. From brainstorming social media captions to crafting engaging graphics, Mem applies her LSU Graphic Design degree and experience working with clients to all aspects of the creative process. Eager to share exciting ideas and receive insightful feedback, Mem values honesty and open communication to refine her skills and deliver successful projects. With a love for painting and producing content, Mem’s creativity extends past office walls. In her free time, she enjoys using social media to create captivating posts of her artwork with the helpful guidance of her cat, Sunday.

Content Manager

Ashton Arendell

Similar to the name of her hometown of Friendswood, Texas, Ashton is friends with everyone she meets. She graduated from LSU with a degree in Communication Disorders and is excited to be able to use her creativity to communicate different brands’ messages to the world. Her work ethic and desire to keep learning new things make her a perfect fit for the Content Management team. When she’s not at work, she’s either cooking, reading or basking in the beauty of nature. Fun fact: If Ashton weren’t in Marketing, she would be a Chef and take first place on her favorite cooking show, “Chopped.”

Senior Copywriter

Madison McNulty

You know those people that are quiet at first and then end up being super weird? That’s Madison. Also, I’m Madison. That’s right. I’m writing my own bio because that’s what a copywriter does. One thing about me, I’m a lot less shy through written words, but meet me in person, and I immediately turn into a skittish raccoon. I’m more of a listener than a talker. In fact, listening to others and learning their stories is a passion of mine. Other fun facts about me: I like to chew gum while drinking coffee, and I enjoy bringing my corgi comrade, Stemi, to the office. Here are some actual facts about me to convince you I’m a qualified professional: I have a bachelor’s degree in mass communication from LSU, a master’s in journalism from the University of Nebraska-Lincoln and a diverse writing background. Anyways, enough about me – what’s your story?

Copywriter

Caroline Ramagos

A Dallas, Texas native, Caroline received her bachelor’s degree in English with a concentration in Creative Writing from Louisiana State University. Her love for literature, linguistics, and storytelling helped her get her short story “Not All There” published in her undergraduate journal, The Delta. After writing for a couple of magazines, Caroline now works as one of our talented copywriters, helping clients bring their visions to life. When she’s not improving clients’ SEO rankings or crafting intricate blogs, you can catch her snuggled up on her couch watching true crime documentaries or “Friends” with her dog and trusty sidekick, Bert!

Web Creative

Agnieszka Faraz

With a diverse skillset, Agnieszka is not one to ever shy away from learning something new. Based in Poland, Agnieszka is a member of our web team, working her site skills in both the creative and development fields. Though she may be far, her endless optimism and positive attitude are an excellent addition to our team. When she isn’t working her web magic, she enjoys spending time with her family, reading, baking and expanding her collection of Harry Potter Legos.

Lead Developer

Salman Faraz

As an experienced website developer with a degree in Telecommunication Engineering, Salman is JCW Creative’s lead development creative. Salman enjoys incorporating his passion for learning new skills by taking on challenging tasks and solving complex problems. Based in Poland, Salman works around the clock to ensure clients’ needs are met. When he is not crafting custom platforms or working with theme and plugin modifications, Salman enjoys spending time with his children, watching movies and playing badminton.

Developer

Usman Faraz

As a development creative, Usman is a tech magician working his magic to deliver software solutions that turn ideas into digital reality. Though Usman lives in Poland, he works closely with our web-creative team, playing an integral role in our web development process. As a passionate problem solver, Usman views a challenge as an opportunity to craft an innovative solution. In his free time, he enjoys learning new programming languages and concepts, playing chess and studying human psychology.