Whether you’re dining out or taking out, Rock-n-Sake is a local favorite for high-quality food and hand-crafted cocktails. The trendy sushi spot first opened its doors in 2010, introducing Baton Rouge to its fresh flavor and finest ingredients, followed by its Lafayette and Metairie locations in 2016. With a captivating menu that showcases specialty sushi, sashimi, and Japanese delicacies, complemented by a full-service sake bar, inventive cocktails and a vibrant atmosphere, Rock-n-Sake breathes new life into the art of dining.

Rolling Out the Challenge: The Key Problem

Fusing culinary artistry with a symphony of flavors, Rock-n-Sake’s menus include a harmonious blend of traditional Japanese classics with contemporary twists. The problem? They didn’t look as good as the food tasted. With cuisine as savory as it is stunning, paired with an electric atmosphere, Rock-n-Sake needed an equally exceptional brand identity and content to match. 

Our Recipe for Success

While Rock-n-Sake crafted the sushi, our team crafted the marketing strategy. 

To revamp the restaurant’s visual identity, we pulled in creatives from all branches of our team, including video & photo, social media, graphic design, web design & development and SEO writers.

Savoring Success

To revamp Rock-n-Sake’s website to mirror the restaurant’s modern, upbeat atmosphere, our web designers crafted a sleek-styled site, incorporating swanky design elements and appetizing photography taken by our photo team. To match the new and improved website, our designers and content team modernized Rock-n-Sake’s menus and social media content to accurately reflect its style, flair and high-quality cuisine. With all the pieces in place, it was time to roll it all together.

From its online presence to printed menus, Rock-n-Sake’s elevated brand aligned with its one-of-a-kind dining experience while providing customers with an enhanced online user experience that pleases eyes and entices appetites.

Crowning Achievement: Crafting the Sushi King Cake Campaign

When it came to executing a more elevated campaign for Rock-n-Sake’s legendary Sushi King Cake, we brought a dash of innovation to the table by conjuring up a dedicated landing page – a move that left the age-old methods of calls and emails in the dust. To achieve this, our web and development team then worked together to deliver a refined solution tailored to each restaurant location for a seamless online ordering process. The result? A smoother, user-friendlier experience.

Our fresh approach spiced up the campaign with online efficiency and in-studio photography that had social media buzzing and Rock-n-Sake doing a double-take. Riding the social media wave, we cast a wider net and gave the website a makeover, complete with a campaign-specific header. In the end, our all-encompassing strategy ensured that the Sushi King Cake campaign was not just a success but a culinary masterpiece.

Words that Make Us Smile

“Before partnering with JCW Creative, I always felt like we were one step behind on our marketing goals, and we never had enough time to execute ideas. We were always chasing our tails. Now, I feel like I have a real partner who is not only contributing to our marketing plan strategy but also helping us to stay on task and cohesive with our brand goals. They keep us accountable – they have the organization that can help us thrive not just survive the ever-competitive restaurant business. I love working with the JCW team. Marketing is no longer a chore, but it has become enjoyable again! Thank you, JCW!”

Tisbee Dantin – Owner, Rock-N-Sake

Our marketing strategies are as sharp as a sushi knife

Let’s cut through the  competition together.


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