Your website is the digital gateway to your business, crucial for capturing audience interest, enhancing your brand and sharing your story. For Kansas Builders Insurance Group (KBIG), its previous website fell short in utilizing simplistic navigation and optimized, personalized content that effectively conveyed the unique value of the organization. 

The solution? A complete website redesign. 

KBIG needed a website that accurately reflected its updated branding and messaging while serving a diverse audience of members, agents and prospects. Since KBIG’s marketing targets multiple audiences, it was crucial that its new site was not just informative but also intuitive, ensuring easy navigation for each visitor.

Our approach centered on understanding the unique needs of KBIG’s varied audience. Through close collaboration, we identified key user paths and crafted a site that facilitates an effortless, engaging user journey. We implemented a clean, modern design that aligns with the client’s new branding, reinforcing KBIG’s commitment to excellence and customer service.